Utilization

Candidates demonstrate the knowledge, skills, and dispositions to use processes and resources for learning by applying principles and theories of (and research related to) media utilization, diffusion, implementations, and policy-making.

"Utilization is the act of using processes and resources for learning" (Seels & Richey, 1994, p. 46). This domain involves matching learners with specific materials and activities, preparing learners for interacting with those materials, providing guidance during engagement, providing assessment of the results, and incorporating this usage into the continuing procedures of the organization.

Utilization Reflections

In trying to understand how to better serve my students, I found it quite interesting putting myself in the learner’s shoes.  Going through the ITMA program, I have run into a great deal of resources and processes that have enhanced my student’s understanding of lessons that I develop.  It was not always easy trying to put into words the step-by-step instructions my students needed, especially for multimedia and technology related resources.  I feel (and have been told) that I have a natural ability to understand how to use these and breaking it down for a learner’s needs was challenging.  But, thanks to the ITMA program, I feel I am much better prepared to assist students, faculty, and any other learner that might need guided instruction in these areas.

**All files are in either (.doc) or (html) formats.


3.1 Media Utilization

"Media utilization is the systematic use of resources for learning" (Seels & Richey, 1994, p. 46). Utilization is the decision-making process of implementation based on instructional design specifications.

3.2 Diffusion of Innovations

"Diffusion of innovations is the process of communicating through planned strategies for the purpose of gaining adoption" (Seels & Richey, 1994, p. 46). With an ultimate goal of bringing about change, the process includes stages such as awareness, interest, trial, and adoption.

3.3 Implementation and Institutionalization

"Implementation is using instructional materials or strategies in real (not simulated) settings. Institutionalization is the continuing, routine use of the instructional innovation in the structure and culture of an organization" (Seels & Richey, 1994, p.47). The purpose of implementation is to facilitate appropriate use of the innovation by individuals in the organization. The goal of institutionalization is to integrate the innovation within the structure and behavior of the organization.

3.4 Policies and Regulations

"Policies and regulations are the rules and actions of society (or its surrogates) that affect the diffusion and use of Instructional Technology" (Seels & Richey, 1994, p. 47). This includes such areas as web-based instruction, instructional and community television, copyright law, standards for equipment and programs, use policies, and the creation of a system which supports the effective and ethical utilization of instructional technology products and processes.


Jenny Ferguson's ITMA Portfolio